Pricing Strategy – are you still in the game?

It is clear that as technology evolves and continues to open up new routes to market for products and services, you need to ensure that your “Pricing Strategy” is keeping you in the game. This reminds us of work we have done before in modelling the profit...

Using Excel for Sensitivity Analysis

This video is an example of how Microsoft Excel can be used to perform sensitivity analysis on spreadsheets with the What if / Data Table functionality. To watch the video in Full Screen, select the Full Screen option in the bottom right hand side of the video screen...

How Robust Is Your Pricing Model?

Product and service price models are a sensitive topic with many businesses.  However, as we wait to see how the Chancellors Autumn statement will deal with a further contraction of the UK economy this quarter, not to mention the problems we see unfolding in Europe,...

Pricing Research: Behind The Headlines

When doing your pricing research, it is important to partner with a consulting group who can help you get behind the headlines.  All the bold print screaming at us about the global debt crisis and the dour sidebars bemoaning our own national finances have a definite...

Pricing Strategies And Fluctuating Currencies

Pricing strategies are moving to the forefront of mid-year conversations this year since we’ve seen an almost unprecedented amount of currency fluctuation this year. The need to update pricing strategies to respond to market changes can make or break your bottom...

When Reality Hits Your Pricing Strategy

Reality can have a devastating effect on organisations who haven’t fully thought through the outcomes of their pricing strategy.  If the pricing strategy for your firm was decided based on just a few data points, or if it was put in place as a reaction to a competitor...