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How should we structure categories and subcategories in a HubSpot knowledge base?

Customer-centric structure beats internal structure.

A simple rule: structure it the way your customers think—not the way your org chart looks.

Common patterns include:

  • Getting Started
  • How-to Guides
  • Troubleshooting
  • Billing/Account
  • Integrations

We can workshop this with you and map it to customer journeys so the content is easy to find.

Next step: If you'd like to talk through your situation, email us at contact@wellmeadow.co.uk, call +44 121 661 5364, or use our contact form: wellmeadow.co.uk/contact-us. If WhatsApp or Facebook Messenger is easier, just say so and we’ll happily use your preferred channel.