Scale to Sale Framework

The 6-Box
Model.
Wellmeadow's 6-Box Model

 

Build a business that attracts, converts and keeps customers. Wellmeadow’s 6-Box Model connects inbound marketing, outbound prospecting, referrals, lead nurturing, sales pipeline management and customer retention into one practical approach to growth, powered by HubSpot and built around your business.

 

 
Coloured Metric Cards_Card 1 Coloured Metric Cards_Card 2 Coloured Metric Cards_Card 3 Coloured Metric Cards_Card 4 Coloured Metric Cards_Card 5

 Wellmeadow's 6-Box model overview.

 

6-box model graphic

 

Lead Generation - Inbound
Inbound marketing has entered a new era. AI is reshaping how buyers find answers, raising the bar for content that earns their attention. In this episode, we explore how to turn that attention into commercial opportunity: create content people value, understand who is engaging, and follow up with purpose.

From HubSpot lead scoring to personalised diagnostics, discover how to build an inbound approach that earns trust, identifies serious prospects and gives people a compelling reason to take the next step.

We discuss all this in depth on The SME Growth Podcast. Watch the full episode here or get the subject highlights from the trailer below.

Want to see how well your inbound marketing is stacking up? Audit your inbound efforts using our 2 minute scorecard and get personalised feedback.
Take the 6BM inbound self-audit

 

Lead Generation - Outbound
Effective outbound starts with relevance. We work with you marketing and sales teams to explore how you can reach the right prospects through a coordinated mix of email, LinkedIn, phone calls and direct mail. The opportunity lies in combining useful content, thoughtful personalisation and consistent follow-up, with AI supporting research and HubSpot managing the process. Key principles include add some (brand) personality, earning attention before asking for a meeting, and keep testing.

Sustainable outbound comes from building a repeatable system that creates meaningful conversations and develops relationships over time. Deep dive on our full podcast episode here, or watch the trailer below.

Want to see how well your outbound prospecting is working? Audit your outbound efforts using our 2 minute scorecard and get personalised feedback.
Take the 6BM outbound self-audit

 

Lead Generation - Referrals
Referrals grow when relationships receive the same attention as your sales pipeline. Our approach helps you identify the people who already open doors, understand the value of their introductions and build a stronger network around your business.

The framework is simple: thank your active advocates, remind occasional referrers and educate those who could introduce you. With HubSpot supporting timely, personal conversations, you can stay front of mind, strengthen trust and create more opportunities through the people who know you best.

Explore the idea more fully by watching the full podcast episode here.

Want to see how well your referral efforts are working? Audit your referral processes using our 2 minute scorecard and get personalised feedback.
Take the 6BM referral self-audit

 

Lead Nurturing
Most prospects need time before they are ready to buy. A structured nurture approach keeps your business relevant throughout that journey. We help you turn your contact database into an active source of opportunity, using segmentation, useful content and HubSpot automation to deliver timely, personal communication.

From keeping potential buyers engaged to reopening conversations with previous prospects, every interaction should build understanding and trust. Stay useful, stay consistent, and be the business people remember when the timing is finally right.

Explore the idea more fully by watching the full podcast episode here.

Want to see how well your lead nurturing is working? Audit your nurturing processes using our 2 minute scorecard and get personalised feedback.
Take the 6BM nurturing self-audit

 

Lead Conversion-The Sales Pipeline
Reliable growth starts with a pipeline you can trust. We help you build a clear sales process in HubSpot, with defined stages, disciplined qualification and a next action for every opportunity.

By combining accurate data, practical automation and meaningful reporting, your team can focus effort where it matters, spot stalled deals and forecast with greater confidence. From the first conversation to the final decision, our approach brings structure, visibility and accountability to the work that turns commercial opportunities into revenue.

Get more insights into our sales pipeline thinking by watching the full podcast episode here.

Want to see how well your leads are converting in your sales pipeline? Audit your sales processes using our 2 minute scorecard and get personalised feedback.
Take the 6BM sales pipeline self-audit

 

Customer Success and Retention
Winning a customer creates the opportunity to build lasting value. We help you connect sales, delivery and service in HubSpot, giving your team a shared understanding of every relationship.

From smoother handovers and proactive support to customer feedback and account development, our approach helps you spot risks early, deliver on your promises and identify opportunities to grow. Keep customers confident, make it easy to get help, and build the trust that brings repeat business, stronger relationships and valuable new referrals.

Get more insights into our sales pipeline thinking by watching the full podcast episode here.

Want to see how well your customer success and retention are working? Audit your service processes using our 2 minute scorecard and get personalised feedback.
Take the 6BM customer success self-audit
The Wellmeadow Model

 

Part of a wider approach to growth.

The majority of HubSpot partners are marketing agencies. Wellmeadow are a bit different.  We got into HubSpot because our board advisory clients had systematic sales and marketing challenges.

We created an agile, process-led approach to help our clients drive and deliver scaleable business growth.

So if you need more than pretty pictures to fix your business growth challenges, let's talk.

 
scale-to-sale-accelerate-focus (1)
 

 

Board-level thinking with the power of HubSpot.
We taken our 20+ years of board advisory experience plus HubSpot expertise to help you build scaleable marketing and sales growth engines to drive revenue, visibility, and productivity.

 

 

 

Are you looking to systemise your business growth?

We've worked with hundreds of business leaders. All of them want to focus on growing revenue but, not all of them know where to start or what to work on to move the dial. Our quick 6-Box Model audit is a great discussion starter for your top team. If you're looking for a deeper-dive, take a look at the full scale-to-sale diagnostic.

Start the 6-Box Model Evaluation
Go to Scale-to-Sale Diagnostic
WELLMEADOW INSIGHTS

Insights from the board room, not the research desk.

Everything here comes from somewhere real — a board meeting we chaired, a HubSpot build we delivered, a growth plan that worked or didn't. The SME Growth Podcast, ebooks, scorecards, webinars, and our quarterly economic reports all draw on the same source: thousands of hours in the boardroom and the engine room. Take what's useful.

Hear from our clients

  • NMi thumbnail
    Working with Wellmeadow has been both a fruitful and enjoyable experience. As a growing company, we don't always know what we don't know. Wellmeadow has been an invaluable partner in guiding us through that landscape while always keeping our long-term goals in mind. They combine a hands-on approach with a strong understanding of the bigger picture, making them a trusted partner as we continue to grow.
    Boudewijn Koets, Corporate Development Manager
    Working with Wellmeadow has been both a fruitful and enjoyable experience. As a growing company, we don't always know what we don't know. Wellmeadow has been an invaluable partner in guiding us through that landscape while always keeping our long-term goals in mind. They combine a hands-on approach with a strong understanding of the bigger picture, making them a trusted partner as we continue to grow.
    Boudewijn Koets, Corporate Development Manager
INDICATIVE INVESTMENT

A practical framework that enables you to build systematic, scalable, and sustainable growth into your HubSpot portal

We have worked with over 150+ businesses at C-Suite level. We've heard the frustrations when it comes to building systems that deliver leads and revenue growth. That's why we came up with our 6-Box Model approach. We worked with some amazing sales and marketing thought-leaders, which has helped us hone our processes. Get in touch with us if you'd like to discuss things in more detail.
Single Company
Group Companies
6-Box Model Audit Find the gaps and establish a baseline
c.£10,000 c.£10k +£5k/extra company
Indicative Investment (get in touch for specifics)

Find out where your HubSpot portal can work harder for your business. We assess your processes across the six boxes, investigate data quality and identify gaps in automation, segmentation and reporting. You receive a clear, prioritised roadmap showing what to improve, why it matters and where to start.

  • Duration: 3 weeks
  • Investment: c.£10,000 one-off
  • Focus: Review all six boxes and identify your priorities for improvement.
  • Data quality: Assess duplicates, missing information, inconsistent values and record associations.
  • Segmentation: Identify opportunities to group contacts more effectively and highlight missing information.
  • HubSpot Portal review: Examine properties, lifecycle stages, pipelines, workflows and reporting.
  • Deliverables: Six-box scorecard, data quality findings and a prioritised implementation roadmap.
  • Review: Findings workshop to agree your next steps.
Enquire
Enquire
6-Box Activation A quicker activation of the 6-Box model with a reduced scope
£4,250/month from £6,500/month
Indicative Investment (get in touch for specifics)

Turn your growth priorities into working processes in HubSpot. Starting with a six-box audit, we tackle essential data issues and develop three agreed priority areas. Each follows a practical cycle of building, testing, training and review, giving your team clear processes, useful reporting and the confidence to put HubSpot to work.

  • Duration: 6 months
  • Monthly investment: starting at £4,250
  • Time: c.20 hours per month
  • Focus: Develop three agreed priority areas from the six-box model.
  • Data quality: Targeted cleansing and fixes to support the agreed implementation.
  • Segmentation: Establish essential customer and prospect segments.
  • Delivery: Focus, build, test, train and review each priority.
  • Training: Practical team training and guidance for each process introduced.
  • Reporting: Dashboards to track the selected priorities.
  • Reviews: Monthly progress reviews, with final optimisation and a next-stage roadmap.

The 6-Box Model Audit is recommended but not essential to this growth plan.

Enquire
Enquire
6-Box Acceleration Embed the 6-Box model into the business and HubSpot
£3,800/month from £5,700/month
Indicative Investment (get in touch for specifics)

Build a more connected approach to growth in HubSpot. Across twelve months, we develop each area of the 6-Box Model while strengthening data quality, segmentation and reporting. Regular testing, training and review help your team adopt each improvement, while time between delivery cycles allows us to learn from results and refine how the processes work together.

  • Duration: 12 months
  • Monthly investment: starting at £3,800
  • Focus: Develop all areas from the six-box model.
  • Data quality: Phased cleansing, standardisation, enrichment and ongoing monitoring.
  • Segmentation: Develop audiences based on persona, lifecycle stage, interests, needs and engagement.
  • Delivery: Focus, build, test, train and review, with further improvement cycles.
  • Training: Practical team training, refresher sessions and adoption reviews.
  • Reporting: Broader reporting across the processes developed.
  • Reviews: Monthly progress reviews and quarterly priority reviews, followed by final optimisation and a future roadmap.

The 6-Box Model Audit is recommended but not essential to this growth plan.

Enquire
Enquire

Frequently Asked Questions

HubSpot Platinum logo

 

Want to know more about how we work?

We're always happy to have conversations with people about the scale-to-sale framework.  Additionally, if you'd like to peak under the hood and see what HubSpot is all about, we'll happily give you a demo. Whilst we never speak out of school, we can give you some insights into how other companies are using HubSpot.

We are Platinum HubSpot partners, have been involved in over 100+ companies at board-level, and are happy to share our insights from over 20+ years of helping businesses grow.