What we do
Building a business takes ambition, judgement and people you can count on. Wellmeadow brings together commercial experience, strategic thinking and practical HubSpot expertise to help you move forward. We work alongside owners, leadership teams and investors to turn plans into action and build stronger, more valuable businesses.
About Wellmeadow
Board advisory & HubSpot development combined.
It's a rare mix, but a potent one. We've worked with thousands of business leaders across hundreds of companies. Along the way, we've developed some amazing sales and marketing strategies from working with exceptional people. We applied this thinking to our own working practices, which when combined with HubSpot's powerful software creates the potential for amazing outcomes.
If you want to hear more about what we do, take a look at our podcast. The SME Growth Podcast is designed to provide you with practical discussions and ideas that can be applied in your own business. You can listen on Spotify or Apple, or alternatively watch it on YouTube.
Working with Wellmeadow has been both a fruitful and enjoyable experience. As a growing company, we don't always know what we don't know. Wellmeadow has been an invaluable partner in guiding us through that landscape while always keeping our long-term goals in mind.They combine a hands-on approach with a strong understanding of the bigger picture, making them a trusted partner as we continue to grow.
About Wellmeadow
Built on a belief that good advice should lead somewhere.
David Parry and Richard Buckle founded Wellmeadow in 2010 with a clear ambition: to help businesses make meaningful progress through thoughtful advice and practical involvement.
Having experienced consultancy from the client’s side, they understood how much it matters to have someone who takes the time to understand your business and helps carry the work through.
That belief still shapes Wellmeadow today. Our capabilities have grown across strategy, business growth and HubSpot, while our commitment remains personal: helping the people behind a business build something they can be proud of.
What shapes our approach
We understand what sits behind the brief.
A request for better reporting might begin with a board that needs greater confidence in the numbers. A CRM project might be driven by an acquisition, an ambitious growth target or a sales team stretched too thin.
We take the time to understand that wider picture. What are you trying to achieve? What is getting in the way? What will your people need to do differently?
Then we help with the practical work: agreeing priorities, improving processes, configuring HubSpot, connecting systems and supporting the people who use them.
Our Scale-to-Sale framework brings these elements together, connecting business direction with the technology, commercial activity and ongoing support needed to make progress.
WELLMEADOW values
Get a deeper understanding of how we think and what we do.
Values represent the things that matter to us, expressed in the way we work, think, and act.
Honest conversations
Trust starts with being straightforward and walking in integrity. We give you our considered view and raise difficult questions when they matter.
People you can rely on
We take our commitments seriously. We follow through, keep you informed and make sure you know where things stand.
Practical creativity
We enjoy working through difficult problems. We bring curiosity and imagination, then turn ideas into something useful for your business.
Get stuff done, excellently
The details matter. From a workshop to a workflow, we care about the quality of our work and how well it serves the people using it.
WELLMEADOW Team
Learn more about the people who partner with your organisation.
As a boutique consultancy, we have the people who can support you through the scale-to-sale journey. We also work with several associates who specialise in sales, marketing, and RevOps.
David Parry
Managing Director/Co-Founder
David is an engineering graduate with a post graduate qualification in manufacturing and a diploma in Accounting. He ran Industrial and Automotive factories for 10 years and has worked in SME consulting since 2004, initially as Head of Consulting in an Accounting practice and since 2010 as founder of Wellmeadow Limited.
Richard Buckle
Director/Co-Founder
Richard has been working in SME consulting since 2008 and is a Director/co-founder of Wellmeadow Limited. His interests are in leadership, strategy, and digital/organisational transformation (particularly around sales and marketing). He has been a board member for a number of start-ups and non-profit organisations.
Gary Steinert
HubSpot Automation Specialist
Gary has a strong track record of helping SMEs optimise and streamline their business processes. Maximising his extensive technical expertise with operational efficiency knowledge, he develops smart digital solutions that simplify and drive measurable improvements.
Hear from our clients
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Working with Wellmeadow has been both a fruitful and enjoyable experience. As a growing company, we don't always know what we don't know. Wellmeadow has been an invaluable partner in guiding us through that landscape while always keeping our long-term goals in mind. They combine a hands-on approach with a strong understanding of the bigger picture, making them a trusted partner as we continue to grow.Boudewijn Koets, Corporate Development ManagerWorking with Wellmeadow has been both a fruitful and enjoyable experience. As a growing company, we don't always know what we don't know. Wellmeadow has been an invaluable partner in guiding us through that landscape while always keeping our long-term goals in mind. They combine a hands-on approach with a strong understanding of the bigger picture, making them a trusted partner as we continue to grow.Boudewijn Koets, Corporate Development Manager -
Wellmeadow are true experts in what they do. Their work has significantly improved our visibility into business data, enabling better reporting and more informed decision-making across the organisation. Their support in developing our sales reporting processes has also been extremely valuable, providing the insights needed to manage performance and drive growth. I would highly recommend Wellmeadow to any company looking to improve its processes, data visibility, and overall operational effectiveness.Alex Ruas, CEO & FounderWellmeadow are true experts in what they do. Their work has significantly improved our visibility into business data, enabling better reporting and more informed decision-making across the organisation. Their support in developing our sales reporting processes has also been extremely valuable, providing the insights needed to manage performance and drive growth. I would highly recommend Wellmeadow to any company looking to improve its processes, data visibility, and overall operational effectiveness.Alex Ruas, CEO & Founder -
We've been working with the Wellmeadow team for more than six months and have been extremely pleased with their support and expertise. They took the time to understand and review our processes, helping us translate them into effective HubSpot automations that have saved our team significant time and reduced manual effort. Their collaborative approach, responsiveness, and deep knowledge of HubSpot have made them a valuable partner, and we look forward to continuing our relationship with them in the future.Laura Tapply, Marketing ManagerWe've been working with the Wellmeadow team for more than six months and have been extremely pleased with their support and expertise. They took the time to understand and review our processes, helping us translate them into effective HubSpot automations that have saved our team significant time and reduced manual effort. Their collaborative approach, responsiveness, and deep knowledge of HubSpot have made them a valuable partner, and we look forward to continuing our relationship with them in the future.Laura Tapply, Marketing Manager -
The exhibition HubSpot setup was well judged. The pipeline stages matched our actual sales cycle, and critically the team resisted automating deal creation from form submissions, keeping that a manual qualification step as it should be for a relationship-led sales motion. Result: a clean, well-tagged capture of around 20 strong leads with no data clutter. Good, disciplined work.Alex Trup, Senior Commercial ManagerThe exhibition HubSpot setup was well judged. The pipeline stages matched our actual sales cycle, and critically the team resisted automating deal creation from form submissions, keeping that a manual qualification step as it should be for a relationship-led sales motion. Result: a clean, well-tagged capture of around 20 strong leads with no data clutter. Good, disciplined work.Alex Trup, Senior Commercial Manager -
Great support throughout Exceptional service on tight, time-framed implementation. Up and running within 4 weeks, with great post-implementation supportAndy Morely, Commercial DirectorGreat support throughout Exceptional service on tight, time-framed implementation. Up and running within 4 weeks, with great post-implementation supportAndy Morely, Commercial Director -
Flawless, simple integration and ongoing support. A very smooth and interactive thought provoking experience that stress tested what we did and how Hub Spot could improve our results. The integration support was out of this world and now the ongoing customisation is exceeding all expectations.Stuart Jaycocks, Marketing ManagerFlawless, simple integration and ongoing support. A very smooth and interactive thought provoking experience that stress tested what we did and how Hub Spot could improve our results. The integration support was out of this world and now the ongoing customisation is exceeding all expectations.Stuart Jaycocks, Marketing Manager -
Summit Systems have had fantastic support from Wellmeadow over the last 18 months, as we implemented and embedded HubSpot. Wellmeadow's knowledge of HubSpot allows us to identify a business issue and very quickly design, implement and monitor a solution. A great team to work with.Rob Last, Managing DirectorSummit Systems have had fantastic support from Wellmeadow over the last 18 months, as we implemented and embedded HubSpot. Wellmeadow's knowledge of HubSpot allows us to identify a business issue and very quickly design, implement and monitor a solution. A great team to work with.Rob Last, Managing Director -
Wellmeadow used their content leveraging approach on our latest marketing campaign focussed on our giga casting processes. From a 25-minute interview, they were able to create over 100 pieces of marketing content including e-books, video, blogs, and social media. The campaign generated 80 leads in the first two weeks and continues to attract new contacts into our CRM.Jay Schofield, Commercial DirectorWellmeadow used their content leveraging approach on our latest marketing campaign focussed on our giga casting processes. From a 25-minute interview, they were able to create over 100 pieces of marketing content including e-books, video, blogs, and social media. The campaign generated 80 leads in the first two weeks and continues to attract new contacts into our CRM.Jay Schofield, Commercial Director -
Wellmeadow have helped our growing company to excel, providing board meetings and all levels of supporting information to manage our growth. If you are looking to seek help, to grow your business in a structured and managed way, then I highly recommend that you contact the team.Russell Clark, MD/OwnerWellmeadow have helped our growing company to excel, providing board meetings and all levels of supporting information to manage our growth. If you are looking to seek help, to grow your business in a structured and managed way, then I highly recommend that you contact the team.Russell Clark, MD/Owner -
Wellmeadow opened a world of opportunities for us. We bonded with Wellmeadow very quickly and showed us the world of opportunities HubSpot offers and we are only just starting. Particularly important was their advice and support to getting the whole team to buy into HubSpot.Dirk Van Dijl, CFOWellmeadow opened a world of opportunities for us. We bonded with Wellmeadow very quickly and showed us the world of opportunities HubSpot offers and we are only just starting. Particularly important was their advice and support to getting the whole team to buy into HubSpot.Dirk Van Dijl, CFO -
Wellmeadow have done an excellent job helping get onboarded with HubSpot and then integrate it into our business development and marketing strategic plans.Rob Whittall, Owner, MDWellmeadow have done an excellent job helping get onboarded with HubSpot and then integrate it into our business development and marketing strategic plans.Rob Whittall, Owner, MD -
We have been delighted with the support provided by Wellmeadow in helping us develop and optimise our use of HubSpot. Their input has ranged from responsive technical support through to strategic platform development aligned with our wider business goals. Throughout, Wellmeadow have been knowledgeable, proactive and easy to work with, providing practical guidance that has helped us get greater value from the platform.Glyn Ferriday, Marketing DirectorWe have been delighted with the support provided by Wellmeadow in helping us develop and optimise our use of HubSpot. Their input has ranged from responsive technical support through to strategic platform development aligned with our wider business goals. Throughout, Wellmeadow have been knowledgeable, proactive and easy to work with, providing practical guidance that has helped us get greater value from the platform.Glyn Ferriday, Marketing Director -
In the short time we've been working with Wellmeadow, they've done some important work to streamline our growing list of marketing contacts, as well as more complex solutions to bespoke business quotes that require extensive calculations. They have rapidly grasped the education sector, and we are impressed by their ability to understand our requirements while also providing friendly support and technical expertise.Miles Porton, SCGIn the short time we've been working with Wellmeadow, they've done some important work to streamline our growing list of marketing contacts, as well as more complex solutions to bespoke business quotes that require extensive calculations. They have rapidly grasped the education sector, and we are impressed by their ability to understand our requirements while also providing friendly support and technical expertise.Miles Porton, SCG -
Great marketing support Our experience was and is extremely positive. The Wellmeadow team are experts in how to use HubSpot to best effect and also understand the many nuances of our business.Suzy O'Shea, Director of EngagementGreat marketing support Our experience was and is extremely positive. The Wellmeadow team are experts in how to use HubSpot to best effect and also understand the many nuances of our business.Suzy O'Shea, Director of Engagement -
A really friendly and helpful service. I would recommend the services of Wellmeadow to anyone looking for advice and support with HubSpot CRM. Dave and the team have been extremely helpful in getting us set-up and understanding the vast potential of HubSpot to support our business. The team are always friendly and helpful and their SME Growth podcast is great!Helen Martin, MD/OwnerA really friendly and helpful service. I would recommend the services of Wellmeadow to anyone looking for advice and support with HubSpot CRM. Dave and the team have been extremely helpful in getting us set-up and understanding the vast potential of HubSpot to support our business. The team are always friendly and helpful and their SME Growth podcast is great!Helen Martin, MD/Owner -
Wellmeadow have been an invaluable partner throughout our migration to HubSpot. Their team has provided exceptional support at every stage of the process, always being available to answer questions via email or Teams calls. No request has ever been too small, and they have consistently gone above and beyond to meet our needs. From creating bespoke calculators to delivering tailored solutions that support our business processes, their expertise, responsiveness, and commitment to customer success have made the transition smooth and successful. We would highly recommend Wellmeadow to any business looking for a knowledgeable and reliable HubSpot partner.Fiona Lambert, OperationsWellmeadow have been an invaluable partner throughout our migration to HubSpot. Their team has provided exceptional support at every stage of the process, always being available to answer questions via email or Teams calls. No request has ever been too small, and they have consistently gone above and beyond to meet our needs. From creating bespoke calculators to delivering tailored solutions that support our business processes, their expertise, responsiveness, and commitment to customer success have made the transition smooth and successful. We would highly recommend Wellmeadow to any business looking for a knowledgeable and reliable HubSpot partner.Fiona Lambert, Operations
WELLMEADOW insights
Get a deeper understanding of how we think and what we do.
Most firms make you choose — strategy consultants who never touch the CRM, or implementation agencies
CASE STUDY
Achieving 3x Growth With Board Support
CASE STUDY
How Board Support Helped Achieve 3x Growth
Discover how our strategic board-level support helped a growing business strengthen its direction, overcome challenges and achieve threefold growth.
Frequently Asked Questions
Wellmeadow is a business growth consultancy and HubSpot partner based in Shrewsbury, Shropshire. We bring together board-level experience, commercial thinking and practical technology expertise to help businesses grow. Our approach connects the direction a business wants to take with the people, processes and systems needed to get there.
Our perspective comes from working with business owners and leadership teams at board level. We understand that a HubSpot project often sits within a bigger ambition: improving performance, managing growth or building business value. That commercial understanding shapes our recommendations and the practical work we deliver. We call it “Big-picture thinking. Hands-on help.”
David Parry and Richard Buckle founded Wellmeadow in 2010. Having experienced consultancy from the client’s side, they wanted to build a business that combined thoughtful advice with practical involvement. That founding belief continues to guide us: understand what matters to the client, help them make sound decisions and support the work needed to move forward.
We have advised more than 150 businesses at board level and chaired over 3,500 board meetings, helping owners and leadership teams shape strategy, make decisions and manage growth. That experience spans sectors including manufacturing, automotive, healthcare, legal, technology and professional services. Alongside this commercial understanding, our team brings practical HubSpot expertise across implementation, integration, automation, reporting and training—connecting business priorities with systems and processes that help people deliver.
We work with ambitious businesses that want clearer direction, stronger commercial processes and better use of technology. Typically these are high-growth SMEs or PE-backed businesses. Our experience spans manufacturing, automotive, healthcare, legal services, technology and professional services. We are particularly suited to organisations where growth is creating complexity and leadership teams need help connecting their plans with day-to-day delivery.
Our work includes business strategy, board support, go-to-market strategy & support, and HubSpot implementation and development. Some clients need help with a specific system or process; others want broader support with growth. We start by understanding the business objective, then agree where our commercial experience and technical skills can make the most useful contribution.
Scale-to-Sale is our framework for connecting business ambition with practical delivery. It brings together strategic alignment, technology, adoption, commercial growth and ongoing support. It helps leadership teams see how these elements fit together and decide where to focus. The aim is to build a stronger, more valuable business, whether a future sale is planned or not.
The people involved will depend on the support you need. Our team brings together business advisers, HubSpot specialists, automation expertise and marketing support. We agree responsibilities at the outset so you understand who is doing what. Our approach is collaborative: we work with your leaders and the people who will use the systems and processes we develop.
You can expect honest conversations, practical ideas and people who take their commitments seriously. We ask questions, challenge assumptions where it helps and explain our thinking clearly. Integrity, reliability, creativity and care in delivery shape how we work. We want you to feel comfortable raising a concern, testing an idea or asking for help.
Start with a conversation about your business, what you want to achieve and what is getting in the way. You might have a detailed brief or an issue you are still working through. We will explore where we can help and agree a sensible next step, with clarity on the proposed work, responsibilities and costs.
Want to know more about how we work?
We're always happy to have conversations with people about the scale-to-sale framework. Additionally, if you'd like to peak under the hood and see what HubSpot is all about, we'll happily give you a demo. Whilst we never speak out of school, we can give you some insights into how other companies are using HubSpot.
We are Platinum HubSpot partners, have been involved in over 100+ companies at board-level, and are happy to share our insights from over 20+ years of helping businesses grow.
