Content leveraging: GW Gigacasting
Turning a 24 minute interview, into 500+ pieces of content.
Content leveraging is the concept of breaking down one piece of long form content into it's component parts, in order to assemble multiple pieces of content to be utilised across multiple channels.
It all started with...
13 simple questions for a short, impromptu interview.

We filmed the answers.
Producing 24 mins of uncut video.
We split it into audio and visual
And cut the video into 16 clips.

From those 16 clips we produced 1 full length interview...
... 3 grouped topic videos ...
... 16 short form videos ...
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
... 16 video shorts ...
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
... 2 Audiogram videos ...