It all starts with having contacts. A contact is anyone who your company is trying to build a relationship with such as a prospect, customer or supplier. Using HubSpot CRM is a great way to manage and organise your contacts.
It's probably not going to be by telling them that you won an award or that you bought a new bit of kit. To get the attention of potential customers you need to understand their goals and their challenges. Then give them something of value that addresses the issues.
You can only create content tailored towards a specific audience when you know who that audience is!
For that reason,...
When it comes to business websites, it's important to consider the options available to support future growth.