The Hero’s Journey
In every epic tale, the concept of the hero’s journey is simple. The beloved hero goes on a quest/mission/journey, faces numerous trials, but somehow manages to victoriously overcome them and returns home transformed. Our hero does however, have some help on the way. This help often materialises in the form of a sage or wizard,
There’s usually someone who
aids the hero on their adventure.
This sagely person provides guidance and advice so that the hero can acheive their potential and complete their mission. When it comes to inbound marketing, the role of sagely advisor falls to you. Every prospect, customer or supplier is on a hero’s journey. As a business, your job is to help them complete their quest.
How inbound marketing can help your business
Inbound marketing is about putting your customers at the centre of the marketing story. Rather than shouting about you, offer something of value and build trust, and helping them on their journey from prospect to customer.
Organise your contacts
It all starts with having contacts. A contact is anyone who you company is trying to build a relationship with such as a prospect, customer or supplier. Using HubSpot CRM is a great way to manage and organise your contacts.
The buyer's journey
Every buyer is on a journey to where they research your product or service leading up to a purchase. This normally goes through three stages: Awareness, Consideration, Decision. Your marketing needs to speak to the right buyer persona at the right stage of the buyer’s journey.
Set some goals
We manage what we measure. When it comes to marketing the old adage is that we know that 50% of our marketing works – we’re just not sure which 50%! Setting clear marketing goals helps to clarify what you are trying to achieve and demonstrate how your marketing efforts are helping the business grow.
Understand your buyers
In marketing speak, this is the “Buyer Persona” which is a semi-fictional represenation of you ideal customer based on real data and a few educated guess about demographics, how they behave, what motivates them, and what their goals are.
It's all about content
There are many different styles of content from blog posts, social media, video, e-books, and the list goes on. It’s important to consider the context, that is, who are you creating content for? Make sure it adds value, chances are, if you’re not interested in downloading the e-book, no one else will be.
Bringing it all together
Inbound marketing is not rocket science but it does need the organisational skills required of a moon landing. We want to help business owners by providing them with the tools and resources to help their heros on their journey. If you need a helping hand to get out of orbit, let us know.
How we help
We are passionate about walking with business owners on their own hero’s journey. Unfortunatley, we don’t have superpowers but we love to blend creative thinking, creative talent, technology and data, to give you the best possible insights into your marketing spend. Like spiderman, we know that with great power comes great responsibility. That’s why if you give us your trust, we’ll give you our all.
Increased lead generation
No fancy workshops just conveniant chats to help us understand your buyers, buyer’s journey and to develop the content strategy.
Many SMEs don’t have the time or resources to generate content. We can take that on for you, creating engaging content that your buyers want to use.
Data driven decsions
Our background is in science and engineering, we know how to properly analyse data to get you business critical insights. No fluff, no guff.
Technology that works
If you want to take your business to the next level, we can help set up the technology needed to get you there faster and with less hassle.