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What we do

 

About Us

Wellmeadow supports growing companies in three core areas; Board Support, HubSpot Support, and Content Creation.  

We've worked with over 100+ businesses across sectors such as automotive, manufacturing, healthcare, legal, SaaS, and professional services.

Board Support for Businesses Serious About Growth

We help companies looking to double in size drive growth with hands-on NEDs, leadership, and strategy.

Let's start talking
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Shaping the Future of
Your Business Together

We specialise in helping SMEs drive and deliver business growth.  We do this through a combination of experience, insightful thinking, and jargon-free practical board support. 

Learn more about Wellmeadow
25
+

Active HubSpot
Clients

100
+

Companies advised
at board level

3000
+

Board/Strategy
meetings run 

What do you need help with today?

Here are some of the common challenges we help our clients solve.

I want help running my family business

We've worked with loads of family businesses and understand the unique dynamics that exist in these companies.

Find out more about how we can help your business →

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I'm looking for a NED to help our business

You're in the right place! Take a look a this page to get a better feel for how we approach NED work with our clients.

Find out more about how we can help your business →

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I've got growth pains and need some help

This is a good problem to have! That being said we understand how this feels and the potential step-change required in the way you run the business.

Learn more about how we help you with growth →

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I want some joined up marketing & sales thinking

We can help add some intelectual horsepower to your marketing and sales operations. We're also HubSpot partners which we use to help manage RevOps.

Learn more about outsourced CMO and sales director support →

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I need help with my vision & strategy

Firstly, well done for taking this seriously. It's often overlooked but it's a foundational piece of work for any business looking to grow.

Find out more about how we can help you with your vision →

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I'm looking for an outsourced CMO

We have helped numerous companies develop their marketing strategy.  Our CMO support is data-driven with a focus on content strategy and lead generation.

Find out more about outsourced CMO services→

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I need help managing my sales strategy/team

An  outsourced sales director can add value by helping set the sales strategy, advise on sales tech (to drive productivity), and help manage the team and KPIs.

Learn more about having an outsourced sales director →

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I need help thinking about my branding

If you want help developing your brand to take your business to the next level, we can help. From brand guidelines to investment memorandums, we've got you covered.

Find out more →

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How can board support help drive growth?

Many forward thinking business owners value the contributions that an outside perspective can bring.  We have worked with hundreds of business owners and senior leaders who wanted a critical friend.

Wellmeadow's board support encompasses areas such as governance, vision/strategy, and building the top team (in-house or outsourced) to help you make better decisions and get stuff done.

Our Recent Thinking

Learn more about what we've been working on and thinking about.

CASE STUDY

 

3X growth for UK manufacturer

Dalen is a British market leading designer & manufacturer with a number of strong brands present in the Education, Healthcare and Commercial sectors. The result of non-executive input to the team has been instrumental in supporting the internal team. Together, Dalen has grown to over 3x the size spanning several industry sectors and preparing the company for significant future growth.

EBOOK

The Good Board Meeting Guide

EBOOK

The Good Board Meeting Guide

 

Wellmeadow have chaired over 3,000 board meetings. We've condensed our learnings and insights from working with 100+ boards into a practical guide to help you run better board meetings.

 

Read more →

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BLOG

6 ways to make your board meetings shorter (but x2 productive)

BLOG

6 ways to make your board meetings shorter (but x2 productive)

 

Nobody wants to waste time in meetings that don't have structure or value-added outcomes. David Parry gives insights into how to achieve more effective board meetings in this Wellmeadow blog.

Read more →

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EBOOK

Building a Business Growth Engine

EBOOK

Building a Business Growth Engine

 

Take a deeper dive into the frameworks and tools we use to help our clients drive sustainable business growth. There's no magic bullets or shortcuts, just a few insights we've gathered along the way.

Read more →

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PODCAST

What Makes a Great Leader?

PODCAST

What Makes a Great Leader?

 

Listen to David Parry and Richard Buckle discuss research-backed findings on what makes a great leader. This episode was recorded as part of our weekly show, "The SME Growth Podcast".

Read more →

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What Our Clients Say

Don't just take it form us, here's what our clients have to say.

Wellmeadow have helped our small and growing company to excel in 2022 and 2023, providing board meetings and all levels of supporting information to manage our growth. If you are looking to seek help, to grow your business in a structured and managed way, then I highly recommend that you contact the team.
Russell Clark
MD/Owner, Telling Architectural
We have worked with Wellmeadow for over 10 years during which time they have given us unerring support and contributed massively to the strategic overview we now take of our business and customers. Whilst never breaching Chatham House rules, their experience brings a wider view of comparative businesses that adds great value to board meeting debates.
Clive Beardmore
Chairman, Dalen Limited
Wellmeadow used their content leveraging approach on our latest marketing campaign focussed on our giga casting processes. From a 25-minute interview, they were able to create over 100 pieces of marketing content including e-books, video, blogs, and social media. The campaign generated 80 leads in the first two weeks and continues to attract new contacts into our CRM.
Jay Schofield
Commercial Director, Grainger & Worrall

 

NED/Board Support

We've helped over 100 companies at board level with their governance. Building your business on a solid foundation is critical for sustaining growth and planning for exits.

Growth means governance

Build your business on the right foundations

We understand that governance is not likely to have been at the top of your list when you had a dream to build a company. However, as you grow things become more complex and need a closer level of oversight. Whether it's reviewing cashflow forecasts, evaluating IMs, developing the senior team, or managing risk, growth means governance.

Getting the right advice, having a critical friend, providing access to a network of experts, is all part of the Wellmeadow experience.  

Let's start talking
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Trusted by 100+ businesses
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What does board support look like?

As business owners ourselves, we understand what the ups and downs of business life feel like. We also know that time and money are scarce resources.  That's why our board support is action-led, jargon free, and time-tested.

Make Better Decisions

Running your business is about making decisions, from the day-to-day, to the strategic.  We help you develop your team and your systems to drive better decision making to help your business grow.  

Get Stuff Done

We are an action-orientated business.  We can help you facilitate your board meetings to ensure they are action-focussed and accountable.  We handle the board meeting admin so you can focus on the issues.

Increase Enterprise Value

When it comes time to exit your business, you want to maximise the value.  To ensure smooth due diligence, we design process to manage risk, finances/funding, HR, plus a load more.

Developing a growth strategy mindset

For businesses looking to get serious about growth

Aligned to good governance is having a great strategy for growth.  Sustainable growth requires a balance between opportunities (demand) and the people/capital/technology required to capitalise on them.

A growth strategy should identify the rate of growth, where the growth will be found (markets), and how the growth will be actioned (internal resources). Ultimately, it will be focussed on revenue (and profit) creation. Looking outwards, we help businesses with the process of identifying target markets, and mapping the buyers' journey (lead generation through to customer conversion and retention). Looking inwards, we help put the systems, technology, and people in place to make things happen. Typically, our board support service helps provide a metronome of progress towards the goal.

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Our approach to growth strategy

In our experience, we've seen that companies that set out a deliberate strategy to grow, tend to do so.  By stating intentions and putting in the groundwork, businesses better position themselves to drive growth or take advantage of opportunities when they come along.

Interested in working with us?

Our board support/NED services are based on a fixed-fee monthly retainer.  Growth consultancy support can be tailored your unique requirements.

Most Popular

Monthly Board Support

For businesses wanting to start/upgrade board meetings and governance on a regular basis.

£2.5k

per month

If you don't currently run formal board meetings or if you feel your existing meetings need more structure, this could be for you.

Monthly board support provides:

  • Chairing a monthly board meeting

  • Assistance with circulation of agendas and board papers before the meeting

  • Review of papers, KPIs, financial data in order to contribute to the commentary

  • Support for board members who are new or need guidance in the role of being a company director.

  • Ad-hoc advice (via phone/online) between meetings

  • 90-day rolling contract

 

 

 

 

Let's start talking

Growth Consultancy

Designed for businesses who need more intensive support for a shorter period

£5k

per month

If you are looking to kick-start or re-focus your business growth strategy we can help by offering research-backed insights and practical support.

Growth Consultancy support provides:

  • Development of the vision of the business.

  • Strategy development (workshop facilitation)

  • Sales & Marketing strategy alignment

  • Evaluation of RevOps using the Wellmeadow Growth Generator framework

  • Evaluation of sales & marketing technology

  • Identification of any growth constraints (alongside a plan to address these)

  • Review of growth business model & financial modelling.

  • Establish growth goals, metric, and KPI 

  • Project duration typically 3-4 months.

  • Board support can follow on.

Let's start talking

Frequently Asked Questions

Here you can find some of the most common questions we receive.

Want to speak with us about board support?

If you've got more questions about how a Wellmeadow NED can help, click the button below, fill in the form, and we'll be in touch.

Let's start talking

 

Vision & Strategy Support

If you're not sure where you're going then you probably won't get there. We can help you see the future and chart a course to get there.

A vision embodies your values, and inspires your future

"Without a vision, the people perish"

This ancient proverb rings true today.  Creating a vision and developing the strategy are the jobs of the leaders.  Most leaders within an SME business context spend less than 5% of their time thinking about the "big picture" stuff.  However, it's a critical part of the role of leadership. 

Over the years we've used the "Collins-Porras" vision model. In brief it looks at who you are as a business (Values & Purpose) and where you want to be (Big Hairy Arse Goals & a Vivid Description of the future). By taking the time to understand these elements of the vision, it becomes easier to articulate and communicate. It also helps guide other aspects of your business particularly areas such as recruitment.

Let's start talking
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If vision = destination, then strategy = how we get there...

Once you've got your vision sorted, you need a plan to achieve it.  We are not interested in developing strategic plans that sit in a draw collecting dust. We can help you build an action-focussed plan to get you where you need to be. 

Complexity, simplified...

How does having a clear vision and strategy help my business?

Talk to many business people and the idea of "vision" or "strategy" conjures up images of sitting in a meeting room staring at a flipchart, or sticking post-it notes on the wall.

However, a clear vision and strategy are the foundations that successful businesses are built on.  They guide and direct the decisions that are made such as investment and the type of people you recruit.  Values and purpose (which are a critical part of the vision) influence everything from marketing messages, to how profits are spent.  Taking the time to get it right, pays dividends in the long run.

Let's start talking
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Wellmeadow are a fantastic consultancy to work with. Their range of knowledge and experience in every aspect of business development and relationships is outstanding and they are a pleasure to deal with.
Russell Clark
MD/Owner, Telling Architectural

Frequently Asked Questions

Here you can find some of the most common questions we receive.

Want help developing your vison & strategy?

If you're looking to refine, re-align, or redesign your vision and strategy click the button below, fill in the form, and we'll be in touch.

Let's start talking

 

Outsourced CMO

Want the benefits and expertise of a CMO (Chief Marketing Officer) but don't have the budget/appetite to do so? Why not try an outsourced fractional CMO - all the experience at a fraction of the cost.

Unlock your growth potential

Save up to 75% of the cost of a full-time CMO

Hire a fractional CMO to help accelerate your business growth. It's estimated that c-suite execs spend about 20% of their time adding value.  Why pay for the other 80% especially when you've got all the other costs associated with scaling a business.  

The average CMO salary is circa £150k. Outsourcing the CMO role is a great opportunity for SMEs to access expertise at a fraction of that cost (about 25%).  For scale-ups, it's a great way to de-risk this role until you're ready for a full-time person.

Let's start talking
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Do more with less

A fractional CMO combines experience and expertise with a flexible, economical solution for companies looking for marketing leadership. A fractional CMO can help develop your marketing strategy, manage the team, and ensure agreed outputs are achieved and results are delivered.

Reduce Expense

Pay a fraction of the cost of a full-time CMO and get the same expertise and experience.  It also puts this expertise in the reach of many SMEs.

Cross-Client Pollination

Get the benefit of working with experts who have clients in a variety of industries. Work with people who have seen what works elsewhere and can adapt it to your context.

Increased Flexibility

Use a CMO for a day a month, three days a week, or even full-time on a fixed term contract. You're in control of the amount of time, budget, and scope of the projects.

Build with the best...

Why Wellmeadow CMOs chose to use HubSpot.

There are plenty of options to chose from when it comes to picking a CRM.  HubSpot is our CRM partner of choice as its combination of advanced functionality and ease-of-use makes it one of the best solutions on the market.

Whilst we never insist that our clients use HubSpot, we do feel that it offers many benefits for scaling companies.  From granular insights, to big picture dashboards, HubSpot gives you the tools to take your marketing to the next level.  If you'd like to fine out more about how it can help book a demo below.

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Frequently Asked Questions

Here you can find some of the most common questions we receive.

Interested in finding out more about CMOs?

Whether you're ready to jump in and get started or if you've got a few questions, click the button below, fill in the form, and we'll be in touch.

Let's start talking

 

Outsourced Sales Director

Designed for businesses who don't have a sales director but want help shaping the sales team.

Add extra horsepower to your sales efforts

Drive top-line growth with a part-time sales director

Sales is typically one of the roles that is best done in-house. However, we have seen that as as a business scales, so does the demands on the sales team, particularly at the strategic level.  Using an outsourced sales director allows companies to leverage the extensive experience and expertise of seasoned professionals without the commitment and overhead associated with a full-time executive position.

Whether it's on a part-time or project basis, an outsourced sales director can help shape strategy, set up sales process, and help manage the team.  This can all be achieved with a significant amount of flexibility, giving you expert, strategic sales support at a fraction of the cost of a full-time hire.

Let's start talking
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The benefits of an external perspective

Whether you're looking to plug a gap whilst you find a full-time person, or if you just need some part-time, support to help you scale, here's some of the benefits of having an experienced, external viewpoint as part of the team.

HubSpot helps manage sales teams

HubSpot Sales Hub challenges the outdated "do more, sell more" strategy.  It provides integrated tools and sales insights to boost productivity and strengthen customer relationships.

As a HubSpot partner, Wellmeadow regularly uses Sales Hub to help businesses manage their sales teams This approach represents a shift towards efficient, insight-driven sales processes.

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Want to know how an outsourced sales director can help?

Whether you're ready to jump in and get started or if you've got a few questions, click the button below, fill in the form, and we'll be in touch.

Let's start talking

 

Branding Strategy

Your branding expresses who you are and what you stand for to the world. Making sure that it reflects the business you want to be is a core part of a wider growth strategy.

It's all about sME!

Branding isn't just about logos; SMEs need to invest in a strong brand

In short, branding is not a luxury for SMEs; it's a strategic tool that drives visibility, loyalty, profitability, and simplicity in decision-making.

By investing in a brand that reflects their values, vision, and unique selling points, SMEs can carve out a competitive edge that propels them to new heights. Don't just be another business; be a brand that your customers love and competitors envy.

Your brand is also going to have a significant impact on your recruitment prospects. Making sure that your brand resonates with the team you need to grow your business is just as critical to your strategy as attracting new customers.

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Our approach to SME branding...

As experts in branding we focus on elevating SME businesses from mere logos to standout brands. Our approach is meticulous and transformative. We guide you through a four-step process designed to clearly understand your value proposition  and project it powerfully into the marketplace. Here’s how we do it:

Want to learn more about how your brand can help your growth?

Click the button below book a meeting with one of our experts to discuss your brand. Not ready to talk? No problem, check out our podcast on why branding matters for SME businesses.

 Let's start talking   Listen to the podcast