Speak directly to your clients with podcasts

Getting started with Podcasts

• What are the basics of podcasting?

  Podcasts are a great way to create content that connects with your customers. Podcasts are a powerful way to market your business, your services and share thought-leader based content relating to your specific industry. Podcasts can take the form of audio or audio with accompanying video, and are a fast growing form of consumed daily content. In fact, one third of the population say they listen to podcasts regularly.

  Podcasts bring a lot of benefits to a digital marketing strategy such as demonstrating your brands authenticity, raising awareness and reach, increasing your authority and helping to drive traffic to your website. Podcasts are work great in an inbound marketing strategy by demonstrating the value of your brand and building a rapport with your audience. 

   

• What do my customers want to listen to?

  A great starting point to planning your podcast is considering what your customers would want to listen to. Consider your company's buyer personas,  what would they want to listen to? This can also influence the forms your podcasts can take, for example how much time does the persona have to listen to podcasts? Designing a concept with your audience in mind is key.

• Should I do a podcast if there's already people doing one in my industry?

  Yes! Have a look if your competitors are offering podcasts, that could give you some ideas for a starting point but ensure you alter your offering to ensure you have a USP to your podcast. Similarly, have a look at the successful podcasts in your industry, while you may not be currently be competing for customers, you will be competing for listeners.

• What platforms should I publish my podcast on?

  There are a lot of different platforms out there that someone can listen to podcasts on, the most common ones being Apple Podcasts and Spotify, and there are numerous other platforms too. If you want to incorporate video that further narrows down the choices of platforms.

• What equipment do I need for a podcast?

  Podcast is a hugely accessible form of content creation, you could even record an episode from your phone! However, quality can be improved by investing in microphones, mixing desk and having a purposeful recording space. This can be an investment in time if your podcast is really showing benefits and you want to invest more into the form.

• How do I get started?

  Once you have finalised the plan, the biggest hurdle is to actually sit down and record. Make sure you are an environment you feel comfortable and confident, but also consider acoustics, echo and also the environment to avoid background noise.

  Once recorded you may wish to edit the podcast to enhance audio or cut out any sections you don't wish to use. 

• How often should I publish a podcast?

  Time to publish your podcast so your audience can enjoy! Plan how often you want your podcasts to be and then create a strategy to promote them to your current audience to help grow the podcast and reach a wider potential listener base.

• How long does it take to make a podcast

  Podcasts from start to finish of the process could take 6-8 hours per podcast, including planning, recording, editing, publishing and promotion. This is dependant on the form of the podcast. For example, a podcast utilising video is going to take more time to edit than just audio. However, the time taken is well worth the potential benefits and rewards.