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WHAT WE DO.

We help you think through your growth strategy, build the marketing plan, create great content, do a whole load of marketing activity, and review the data to get actionable insights.

WHAT WE DO.

We help you think through your growth strategy, build the marketing plan, create great content, do a whole load of marketing activity, and review the data to get actionable insights.

"We're into taking a process-driven approach to growth.  We use the data to show us what to do next to drive growth."

We're business people who do marketing 

 

We can also make pretty pictures...

We know that your marketing needs to look good but our background is the board room.  We've been in thousands of board meetings talking about vision, strategy and growth.  We've taken this experience and distilled it into a process that helps business owners organise their marketing efforts. We Think, Plan, Do, Review, to help give you extra horsepower to drive growth. 

 

Our Growth Framework

If you're serious about growth you need to have access to a broad range of thinking and skills.  As you scale, they'll be different challenges.  You start out wanting more leads, but then as you get them and grow you may need to recruit.  You've then got to manage and measure your team, decide on a techstack, plus keep the leads coming in.  Wellmeadow have expertise in each are of the framework to help guide your growth.

 

TPDR - Think arrow

 

Actively forming connected ideas.

The world we're living in is changing rapidly. What is working today may not be a solution tomorrow. In our experience, businesses who have taken a step back to look at their environment, look at the future, and look at themselves, in an honest and robust way, set themselves up well for future growth.

We work with our clients to help them create a vision. Without a clear vision of where are you want to be it is very hard to align your sales and marketing efforts.  You have to have a  clear picture of where you want to be in 5-10 years. We can then start thinking with you about the team you would need to help drive growth, the technology stack/infrastructure that can help accelerate the growth, the finance to fund the growth. Suffice to say, there's plenty to think about! 

Designing the building blocks of growth.

Sometimes,  people who are looking for growth want to jump straight in and start doing things. On the one hand this is great, as Aristotle once said "what we must learn to do we must learn by doing" - and who are we to argue with Aristotle!  It can be helpful to run some experiments or mini campaigns to get some data upfront. However, as someone else famously said "if you fail to plan, you plan to fail."

 

The planning phase of the process means that activities (of which there are many) can be thought through and aligned. This may take a bit of time at the start but it is time well spent if it means that the infrastructure for growth is well thought through. For example, you could just crack on and use HubSpot out of the box and start adding contacts into your CRM. This may work well for a few weeks.  However, you may later wish that you had spent a bit of time planning.  Things like setting up your sales pipeline, marketing automation workflows, business processes mapping, don't just fall out of the sky.  Taking a beat to plan is time well spent and can reap dividends (both metaphorical and literal).

TPDR - Plan arrow

 

TPDR - Plan arrow

 

Designing the building blocks of growth.

Sometimes,  people who are looking for growth want to jump straight in and start doing things. On the one hand this is great, as Aristotle once said "what we must learn to do we must learn by doing" - and who are we to argue with Aristotle!  It can be helpful to run some experiments or mini campaigns to get some data upfront. However, as someone else famously said "if you fail to plan, you plan to fail."

 

The planning phase of the process means that activities (of which there are many) can be thought through and aligned. This may take a bit of time at the start but it is time well spent if it means that the infrastructure for growth is well thought through. For example, you could just crack on and use HubSpot out of the box and start adding contacts into your CRM. This may work well for a few weeks.  However, you may later wish that you had spent a bit of time planning.  Things like setting up your sales pipeline, marketing automation workflows, business processes mapping, don't just fall out of the sky.  Taking a beat to plan is time well spent and can reap dividends (both metaphorical and literal).

TPDR - Do arrow

 

Lights, Camera, Action. Getting stuff done.

This is the part that most business owners or leaders responsible for growth want to get on with. We get it.  Who doesn’t want to start to see new leads coming in, new sales, and the anticipated growth start to be realised.

 

Again, to make this scalable (which is to goal right?), activity needs to be thought through for each stage of the customer journey. If you want to see how we do it check out our Growth Generator. To attract strangers to your website you will most likely need to do activities such as PPC, social media, SEO, and blogs.  You can raise general awareness of your brand through podcasts YouTube, and the list goes on. However, once strangers are on your website what do you do with them? Not everybody is going to want to buy right away so how do you capture leads and nurture them through the customer journey. Again, there is a tonne of activity that is required here. This is why we recommend to all of our high-growth clients that they adopt a solution such as HubSpot to help them manage all of this activity. Let the software do the heavy lifting and automate processes so that you can focus on adding value to your customers.

Assessment with the desire to drive change.

Once you have thought through where you want to get to, built an amazing plan, and done a whole load of marketing, what do you do now (other than grab a beer!). You need to review the data to work out what is going on, what’s working, what isn’t, who's working, who isn't.

 

This is where having the data really comes into its own. HubSpot helps you understand which PPC or social post lead someone to the website. You can then track them through their customer journey, seeing which website pages or assets they interact with, track the deals, and eventually allocate revenue to marketing efforts. You now have insights into which part of your marketing efforts are making an impact on the top line. Finally we can answer the questions and surrounding the effectiveness of our marketing spend. But we want to take it further. Using machine learning and AI, we are helping clients understand their sales pipeline at a much deeper level.  Reviewing this data with the sales managers can help them drive the right types of behaviour to maximise the conversion of leads to customers.

TPDR - Review arrow

 

TPDR - Review arrow

 

Assessment with the desire to drive change.

So once you have thought through where you want to get to, built an amazing plan, and done a whole load of marketing, What do you do now (other than grab a beer!). You need to review the data to work out what is going on, what’s working, what isn’t, who's working, who isn't.

 

This is where having the data really comes into its own. HubSpot helps you understand which PPC or social post lead someone to the website. You can then track them through their customer journey, seeing which website pages or assets they interact with, track the deals, and eventually allocate revenue to marketing efforts. You now have insights into which part of your marketing efforts are making an impact on the top line. Finally we can answer the questions and surrounding the effectiveness of our marketing spend. But we want to take it further. Using machine learning and AI, we are helping clients understand their sales pipeline at a much deeper level.  Reviewing this data with the sales managers can help them drive the right types of behaviour to maximise the conversion of leads to customers.

 

We do this because we love to learn

Wellmeadow was born out of the minds of engineers and scientists. It is in our organisational DNA to be data driven and ask questions.  If you've got questions about our approach to marketing, download our FREE e-book to get an intro to inbound marketing.

 

Download our Intro to Inbound E-book

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Working together to help drive growth

An organised approach to revenue creation using incremental gains.

THINK.

The structured Wellmeadow approach and the careful design of the evaluation interviews ensure that the recruitment process is extremely robust. That gives us confidence that our chosen candidate really is the best person for the job.  Not only has this provided us with great value but has saved many hours of management time. I wholeheartedly recommend it!

Brian Evans, Managing Partner

Lanyon Bowdler Solicitors

PLAN.

I have now had time to read your "Intro to inbound" ebook and I wanted to offer you some feedback. It is brilliant.  It was easy to read and has helped me understand the buyer persona subject a lot more clearly now.  I thought that this was something that could be skipped over.  How wrong was I. I can’t wait for Broad Lane to get to grips with inbound and in particular HubSpot.

Steve Brown, MD

Broad Lane Leisure

DO.

Having worked with Wellmeadow for several years, we were most interested when they introduced digital marketing services via the HubSpot platform. The onboarding process was smooth, professional and comprehensive and, the system has been tuned to meet our specific needs.   It has increased our ability to reach out and be visible in the changing market at a time when our traditional channels have been limited.

Sales and Marketing Director

Grainger and Worrall

Want to find out more about what we do?

Over the past 15 years we've worked with all sorts of businesses to help them grow.  The types of things we get involved in is vast but the focus is always on actionable business growth activities.  Take a look at the types of things we get involved in below.

 

We let the data tell the story.

If you're looking for some extra horsepower to supercharge your growth, let's talk.

Let's talk